Hey. Can you spare two minutes? I just wanted to talk about…well, these words you’re reading. All of the words you’ve ever read, actually.

 

When was the last time you read something that made you think ‘Wow!’ Or, if you’re not that excitable, at least a ’That looks interesting.’

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Chances are, a copywriter wrote it.

 

People tend to take words for granted these days. They don’t put a lot of care or effort into crafting copy that really means something.

 

In this day and age, digital copy needs to balance marketing needs with editorial flair. This is something that requires skill - and that’s why you need a copywriter.

 

In ancient times, people understood the power of how a word was spoken and sounded out. Sentences which were created had huge impact in ceremonial and ritualistic contexts. By changing the rhythm and flow of what was said, these words gained power.

This power has continued to hold great importance to this day. If a website is badly written, you won’t stay on it. If an email has an unappealing headline, you won’t want to click on it. If a social media post is written without any flair, you won’t share it.

 

By crafting the correct words, you tap into a collective consciousness. You know how some words look weird, the longer you look at them? It’s that kind of mentality which we all just innately…feel.

 

If you’re going to buy something, you want to know that the brand is worth spending your hard-earned money on. You want reassurance that the people behind the company aren’t just trying to take your cash. They actually care about the customer.

 

By making use of good copy, consumers will readily engage with a brand. They will identify with where they're coming from and what they're trying to achieve. Using the right words builds up trust, familiarity and readiness to make a purchase.